LTC Freedom offers a fully outsourced program that gives your legacy long-term care policyholders real choices, and settles the obligation on each policy that converts.
Carriers managing legacy LTC blocks face a compounding challenge: outsized scrutiny from stakeholders, a lack of good options, and rising reserves that tie up capital indefinitely.
Your legacy LTC block may represent a fraction of your book, but it commands a disproportionate share of attention from investors, analysts, rating agencies, regulators, and policyholders. Every rate increase filing amplifies that scrutiny — and few policyholder-friendly alternatives exist to change the narrative.
Reinsurance is available to few legacy blocks, and at a price. That leaves rate increases, voluntary benefit reductions and non-forfeiture options: each takes real resources, each asks the policyholder to pay more or accept less, and none gives her a new choice.
Claims experience on many legacy policy forms has run above original pricing assumptions.
Behind every reserve line is a policyholder facing difficult choices — and the reason we built an alternative.
LTC Freedom manages the process from policyholder outreach through policy close-out, in a program designed to work for policyholders and carriers alike.
We analyze your block composition, identify replacement-eligible populations, and model the obligations a program could settle and the outcomes for policyholders.
We work within your compliance framework. The three options — Keep Your Policy, Replace, or a Cash Offer — are structured to follow each state’s replacement and suitability rules, and your legal and compliance organizations review everything before it reaches a policyholder.
Policyholders hear from you first, on your letterhead. A dedicated call center staffed by our call-center partner’s licensed agents and a secure web portal will explain each option — never pressuring, always educating.
For policyholders who choose Replace or the Cash Offer, we coordinate the transaction with your servicing team from application to close-out. A policyholder who chooses to keep her policy is not contacted again about the other options.
Settle obligations outright — each policy that converts is settled at no more than the reserve already held, with the policyholder’s written consent: a duration cap and a rate cap on that obligation.
Enhance your policyholder relationships — offer real alternatives instead of another rate increase letter, turning a pain point into a positive touchpoint
Reframe the discussion with stakeholders — give your analysts, rating agencies, regulators, investors, and producers a proactive story of block management progress
Limited demand on your teams — we handle program design, materials, the portal, the call center and the replacement transaction. You provide the data, approve and send the policyholder letters on your letterhead, and process policy close-outs.
Security and privacy by design — built to the SOC 2 Trust Services Criteria and to operate as your HIPAA business associate.
Every component of the LTC Freedom program is designed to the SOC 2 Trust Services Criteria and the HIPAA Privacy and Security Rules.
LTC Freedom’s own Type 2 examination follows the production build.
Built to operate as a business associate under each carrier’s agreement, with written privacy and security policies and workforce training.
A license-ready 50-state agency platform: the structure is in place across all 50 states, and activation comes with funding and the first pilot signing.
Architecture designed on AWS, with encryption at rest and in transit.
Carrier data pipelines designed so that no block’s data is commingled with another’s
A recorded and monitored call center, operated with our call-center partner and staffed by licensed agents trained on your block and your compliance requirements, for each program
An audit trail designed to run from first policyholder contact through policy close-out
Vendor review — each vendor’s SOC 2 report and HIPAA agreement is reviewed before integration
Independent penetration testing before launch and on a set schedule after.
Written business continuity and disaster recovery plans
LTC Freedom was built by veterans who have led some of the industry’s largest life, annuity, and long-term care operations.
Former President & CEO of RiverSource at Ameriprise Financial, overseeing six entities with $3.5 billion of revenue, including a closed long-term care block of more than 100,000 policies. Earlier senior roles at GE Financial Assurance and GE Capital. Former ACLI Board Member.
Marty is a passionate award-winning financial services executive who has excelled in leadership roles at GE, Aon, Ameriprise and Ohio National. At GE Financial Assurance, Marty led the start-up of the long-term care alternative distribution business and grew production from scratch to fourth place in the industry in three years. At Ohio National, Marty led the design and execution of an annuity exchange program that produced significant, measurable dollars in exchanged assets and settled significant policy obligations.
Schedule a confidential discovery meeting to see how a voluntary options program could work for your block.